Following a successful pitch in early 2016 to Carrs VW, I managed to secure the majority of their advertising tender by proposing a localised advertising campaign in Cornwall. With a few visuals in hand we proposed that the advertising should feature the vehicles in familiar and iconic local locations rather than the generic urban themed ads that their London agency were providing. The creative ideas were up against VW’s main agency Adam & Eve DDB and resulted in Carrs VW preferring my local targeted campaign. All visuals shown were published in the local media. All work was completed in collaboration with one other designer and one photographer, all the way from idea though to the execution.
29th November 2016
Branding, Graphic Design, Logo Design